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The Professional Bull Riders Chihuahua Challenge Opens Doors for Mexican Bull Riders

FOR IMMEDIATE RELEASE

MEDIA CONTACT:
Denise Abbott
VP, PR & Marketing
719.471.3008, ext. 3144 office
719.440.0565 cell
dabbott@pbrnow.com

The Professional Bull Riders Chihuahua Challenge Opens Doors for Mexican Bull Riders

COLORADO SPRINGS, Colo. (May 30, 2007) - For the second consecutive year, the U.S.’s elite Professional Bull Riders Built Ford Tough Series presented by Wrangler will stop in Chihuahua, Chihuahua Mexico. The top 45 bull riders in the world will compete against the fiercest bucking bulls in the business today at the Manuel Bernardo Aguirre Gymnasium on August 24 and 25, 2007. As an added bonus, the top 5 athletes from the PBR’s Mexico tour, the Ford Cup Series presented by Wrangler, will have the opportunity to ride alongside the world’s best as they will be added to the Chihuahua Challenge roster of competitors. This gives the rising stars on the PBR Mexico circuit a chance to win big money and accumulate more of the qualifier dollars needed to reach the prestigious 2007 Built Ford Tough World Finals presented by Wrangler which takes place in Las Vegas, Nev. October 26–28 and November 1-4.

The PBR Mexico office opened in 2006 in hopes of cultivating and encouraging the Mexican bull riding stars of tomorrow. In its second year the PBR Mexico Ford Cup Series presented by Wrangler has added 8 stops to the tour and 65,000 pesos in added prize money for each event. The money earned on the Ford Cup Series also will count toward qualification to the elite Built Ford Tough Series presented by Wrangler and ultimately the PBR World Finals. 

Below is the 2007 PBR Mexico Cup Schedule:

April 21st – Queretaro

May 12th – San Luis Potosi

June 24th - Saltillo

July 14th – Morelia

July / August – TBD

September 8th – Torreon 

September 29th – Juarez

October 6th - Mexicali

October 20th – Monterrey or Guadalajara (Mexican Finals)

Tickets to the Chihuahua Challenge start at 250 pesos (approximately $22.50) and are available by calling 011 52 55 5133-6470.

For additional information on the Chihuahua Challenge, PBR Mexico Ford Cup Series or the Professional Bull Riders, Inc. in general, please visit http://www.pbrnow.com/ or call 719.471.3008.

About PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

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PBR World Cup - Australia June 9 & 10, 2007

Invest in the Best Bull Riding Gear

This is a quick video of Cody Hart at a PBR event in Texas in early May. As you will quickly see, it's not when you get hurt.....it is how bad.

For those of you just considering getting involved in the sport of bull riding it is not a sport to enter into lightly. The last thing you should be thinking is "What is the cheapest gear that I can find". Instead, you should be thinking "what is the safest, highest quality bull riding gear available".

Although we do offer Bull Riding Gear Packages on our company website, we strongly recommend contacting us by phone to discuss your specific needs. Nathan has been riding bulls for over 8 years and can help you identify the highest quality, most cost effective products to exceed your needs while staying within your budget.

In a nutshell, don't blow a ton of money on chaps right off the bat. Ya, you might look good....but make sure you invest in a great bull rope, helmet and protective vest. Odds are you'll thank us!

Spur' It Up!

Custom Bull Riding Vest - Phoenix Vests ROCK!

Creativity in Bull Riding. Yes, that's right the times are a' changin'. The days of blaz~a black bull riding vests are quickly passing. 9 out of 10 are going with a Phoenix Performance Vest (we just learned we are their, Phoenix Performance, largest distributor...kind of cool thanks to you!)

Nathan went to work designing a new style for a friend from here in Iowa. Our shipment came in today and all I heard was Nate open the box and say "SWEET! This ROCKS!" I glanced around the corner and was impressed.

This is a Phoenix Performance bull riding vest ProMax Model 2020. It is complete with three colors, black, gator hide red and metallic silver. If you are interested in creating something new, just give us a call as the website does not include all of the possible options. 1-877-728-4766.

This one happens to be going to Jordan Sage. If you happen to see his Dad, let him know what you think. It started out as a surprise and Jordan is yet to actually see it...so you all get a sneak peak!

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PS: Just so you know....we also take trade-in's on used bull riding gear.

NABA - Lamoni, Iowa Bull Riding

We had a great Memorial Day weekend here in Iowa. Amazingly enough the weather man was wrong once again. They had claimed rain all weekend, however it was spotty at best.

On Sunday we headed down to Lamoni, Iowa for the NABA Bull riding event produced by T & C Rodeo Company. We set up our Mobile Unit and met some new friends from all over the place. One thing I can say forsure is the guys hauling with the NABA sure are loyal. I doubt if there was even 8 guys (out of 40)from Iowa. The rest made a serious haul to get here.

Nathan had a great afternoon/evening. Well almost!

Put on a nice ride in the long-go and they took 8 back to the short-round. Although the short-go bull he drew was oh'so weak having a bad trip...he ended up getting hung in the flank when he came off.

Rather exciting for a moment or two. Fortunately (it wasn't me) and things worked out, however he wasn't able to take his re-ride like he would have wanted.

Things worked out for the best, he ended up taking 2nd place right after Ronnie Kitchens.

See ya in Charles City on Saturday.

Spur' It Up!

SAYIWON't Lifestyle Clothes Video

Post PBR Cool Down

Post PBR Cool Down
Originally uploaded by MPR529.