This new style of bull riding helmet is the only carbon fiber helmet using a one piece shell and a unique flip down cage anywhere and was designed specifically for the sport of bull riding. They have been rigorously tested by an ISO 17025 accredited lab against the Bull Riding Helmet Standards and continue to show significant levels of improvement in impact protection, while maintaining the only multi-impact liner of its kind in the sport of bull riding.
The Phoenix Velocity helmet (which toutes that it is the only certified/meets exceeds the standard) utilizes a single impact liner that is designed to crumple similar to cars. Essentually what that means is with each impact you will be required to replace the helmet at a price tag of $200-$249 US. Most riders will experience several impacts per event, not to mention the overall number of times they experience impacts throughout the season or career.
What most riders and parents may not be aware of is that all helmets other than the new InVinci-BULL are some form of other sports modified helmet. Example the BULL Tough used a NIKE BAUER Hockey Helmet Shell and then modified the mask by adding their design. Similarly, the COWBOY ARMOUR uses a Mission M11 Hockey Shell and removed the hockey mask for a very open light weight LaCross style mask. The 2 TOUGH is very similar and uses a single impact liner - thus with each impact the liner should be replaced. Even the new Phoenix Velocity helmet is simply using the Tipperary/Phoenix Equestrian Helmet TITAN (which retails for $99 US) and adds a Hockey Style Mask and chincup, yet somehow the price tag ballooned to a whooping $249 US.
Although the new InVinci-BULL Helmets hold a hefty price tag, field tests and lab tests show promise that these helmets can withstand the test of time and continue to take multiple impacts that other helmets would be destroyed by.