FOR IMMEDIATE RELEASE

PUEBLO, Colo. (June 26, 2008) - The Professional Bull Riders, Inc. will debut the 2008 PBR Team Shootout, a new two-man team competition featuring the greatest bull riders in the world. The five-event original series will occur at select bull riding events across the country and will be shown exclusively on ESPN2. The series marks the PBR’s first bull riding broadcasts on the ESPN family of networks.

The new format will showcase the top 20 bull riders in the elite Built Ford Tough Series (BFTS) presented by Wrangler World Standings and a teammate of their choice from all eligible PBR card holders. Each team member will ride two bulls at each nationally televised event, with the highest score on four bulls determining the winning team. In these winner-take-all events, each team will compete to take home individual event purses and all teams will be competing for points to qualify for the 2008 PBR Team Shootout final event.

Each team will compete at two PBR events from those listed below (ten teams at each event), with the top ten teams from the first four events competing at the 2008 PBR Team Shootout Finals in Pueblo, CO, which will be aired Sunday, September 14, 2008 at 3 p.m. ET. The team that wins the season title will take home the entire championship purse.

"The PBR is proud to work with ESPN to showcase the "Toughest Sport on Dirt" to a new audience of dedicated sports fans," stated Randy Bernard, PBR CEO. "The events we've selected have a strong fan base that is knowledgeable about the PBR, and we are confident they will enjoy this new competition format."

PBR Team Shootout Telecast Schedule:

The top twenty bull riders in BFTS World Standings as of June 23rd, 2008 will be team captains. A random drawing will be held on Tuesday, July 1, 2008 at 9 p.m. ET to determine the order in which riders will draft their teammates and the teammate draft selection will be held the following Tuesday, July 8th at 9pm ET. Both will be broadcast live on PBR’s free online webcast, PBR Primetime, by logging onto www.pbrnow.com. 

For more information about ticket information or the TV schedule, please go to www.pbrnow.com.

About ESPN:

ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Sports media assets include ESPN on ABC, six domestic cable television networks (ESPN, launched in 1979; ESPN2; ESPN Classic; ESPNEWS; ESPN Deportes; ESPNU), ESPN HD, ESPN2 HD and ESPNEWS HD (high-definition simulcast services of ESPN, ESPN2 and ESPNEWS, respectively), ESPN Regional Television, ESPN International (34 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN PPV, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties (wireless), ESPN On Demand and ESPN Interactive. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. 

About PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

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FOR IMMEDIATE RELEASE

DES MOINES, Ia. (May 3, 2008) - The Des Moines Classic treated fans to two action packed nights of the best bull riding in the world. The 19th stop of the elite Professional Bull Riders’ (PBR) Built Ford Tough Series presented by Wrangler (BFTS) made its debut appearance at the Wells Fargo Arena. Current points’ leader, Guilherme Marchi (Leme, Sao Paulo, Brazil) walked away with top honors and separated himself even further from the field of 45 bull riders. 

During the first round of competition, Marchi scored 86 points aboard #10 Bucking Bulls’ Bad Brad on Friday night. In the second round of action, he topped Chad Berger/Clay Struve’s Spiderman for 84.75 points. Marchi’s consistency paid off when he scored 88.25 points aboard D&H Cattle Co.’s Bad Yeller during the Built Ford Tough Championship Round. As the only man to ride all three bulls and a total score of 259 points, he easily claimed the event championship and the $27,320 in prize money.

“I’ve tried and tried in the past to win the PBR World Championship,” said Marchi. “This year I’ve trained a little harder and had a lot of support from my friends and family. I hope that it’s finally my time.”

The Des Moines Classic event win marks the third win of the season for Marchi and his ninth career victory. The sensational bull rider from Brazil has maintained an exceptional 80.36% riding percentage through 19 BFTS events this season. Through the first half of the season, Marchi has dominated the chase for the 2008 PBR World Championship, extending his lead to more than 3,000 points.

Texas cowboy, Zack Brown (Santa Fe) continued to move toward the top of the standings by claiming second place overall in the event with 179 points. In the first round, Brown received 88.25 points aboard Danny Lemmons’ Splat Kat. In the second round, he was bucked off of Page & Teague Bucking Bulls’ Page W4L but his single score was enough to qualify him for the Built Ford Tough Championship Round. Brown claimed the win during the final round of action when he scored 90.75 points aboard Chad Berger/Clay Struve/Julie Rosen’s Sir Patrick. Brown earned $16,718 for his performance.

Event alternate, Harve Stewart (Stephenville, Texas) did his best to re-claim his spot among the elite bull riders when he took third place in the overall event standings. Although he was bucked off of Stace Smith’s Wild Berry in round one, he dominated Silverado Rodeo Company’s Malibu in round two and received 88 points. In the Built Ford Tough Championship Round, Stewart scored 90.5 points aboard Frontier/Teague/Ron White’s Nervous Waters. Stewart added $11,334 in PBR bucks to his pocket book.

Fourth place was claimed by three-time PBR World Champion, Adriano Moraes (Cachoeira Paulista, Sao Paulo, Brazil) with a total score of 177.5 points. Earlier this season Moraes announced that 2008 would be his farewell tour and he’s making the most of it with five top five finishes thus far in the year. Clayton Foltyn (El Campo, Texas) rounded out the top five with 177 points.

The PBR Team Challenge was once again a thrilling race in Des Moines. Twenty-two teams have been formed, each providing $50,000 for the opportunity to win their share of the $1.1 million total competition purse through the 2008 season. The teams known as D&H/Enlow/Gilbert and Ron White’s Comedy Tour tied for the win with 222.5 points and they each took home $15,000 in prize money.

The race for PBR’s million dollar world title takes the top 45 bull riders in the world to San Antonio, Texas for the Ford Best in Texas Shootout on May 17. The VERSUS network airs PBR events every Saturday and Sunday evening. Be sure to check www.pbrnow.com for upcoming cities, ticket information, and complete broadcast times.

INJURY REPORT

Kasey Hayes (Liberal, Kan.) fractured his C-6 vertebrae after he was thrown off his first round bull. He will undergo surgery and is out for an undetermined amount of time.

Austin Meier (Kinta, Okla.) sustained a concussion when he was thrown off his short round bull. He was transported to the hospital and is under observation for a neck injury. 

Bryan Richardson (Dallas, TX) sprained his left shoulder. He is probable for San Antonio.

Travis Briscoe (Edgewood, NM) bruised his hip after he was thrown from his round one bull. He is probable for San Antonio.

BEHIND THE CHUTES

Enterprise Rent-A-Car’s “Ride with the Best” Bonus:
As the winner of round two at the Cooper Tires Invitational, Mike White (De Kalb, Texas) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round one of Des Moines Classic. He did not make the required eight second whistle aboard Three Alarm, thus the $5,000 bonus was awarded to Frontier Rodeo Company.

The Des Moines Classic round one winner, Luke Snyder (Raymore, Mo.) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during the second round of competition in Des Moines. Snyder did not make the eight second whistle on the bull, Spit Fire, and consequently, C&G Rodeo Livestock, LLC was awarded the $5,000 bonus. As the winner of round two, L.J. Jenkins (Texico, N.M.) will be eligible for the bonus May 17 in San Antonio, Texas.

Ford Truck Moment of Truth Bonus:
Adriano Moraes (Cachoeira Paulista, SP, Brazil) was in the lead going into the Built Ford Tough Championship Round and ultimately did not win the Des Moines Classic event title. As the $10,000 bonus was not claimed, it will increase to $15,000 at the Ford Best in Texas Shootout in San Antonio, Texas on May 17. The bonus grows by $5,000 each week if it is not claimed. Once claimed, it returns to $5,000.

Ford Super Duty Challenge:
As the Des Moines Classic event winner, Guilherme Marchi (Leme, SP, Brazil) has qualified for a chance to compete at the PBR Built Ford Tough World Finals, against all other 2008 Built Ford Tough Series event winners, for $50,000 toward the purchase of a 2009 Ford Super Duty Truck. The Ford Super Duty Challenge contestant who finishes the highest in the event aggregate during the 2008 PBR Built Ford Tough World Finals will win the Ford Super Duty Challenge.

Salem NationaLease Bull of the Event:
Jacob’s Pet owned by D&H Cattle Co./Runyan earned Bull of the Event honors with a score of 46.50 points in Des Moines. This honor is acknowledged by an award of $1,250 going to the top bull of each event as determined by the PBR judges’ bull score.

Cabela’s World’s Foremost Ride:
L.J. Jenkins (Texico, N.M.) recorded the highest marked ride of the event when he scored 92 points on Chad Berger/Denny Hawks’ Scaredy Cat, during the second round of the Des Moines Classic. Consequently, he earned a $1,000 bonus.

The rider who achieves the highest score at each BFTS regular season event, excluding the PBR World Finals receives a bonus of $1,000 for the accomplishment. The PBR athlete who achieves the highest marked qualifying ride during the entire 2008 BFTS regular season, excluding the PBR World Finals event will receive $25,000, while second and third place finishers will be awarded $10,000 and $5,000, respectively. The bull rider who achieves the highest marked ride through the course of the entire 2008 PBR BFTS World Finals will earn an additional $10,000.

DES MOINES CLASSIC RESULTS

ROUND ONE: 1) Luke Snyder (Raymore, Mo.) 90.75 points on Frontier Rodeo Company’s Flash, $2,730; 2) Adriano Moraes (Cachoeira Paulista, SP, Brazil) 90.25 points on Chad Berger/Clay Struve’s Team Equine’s Evil Forces, $1,950; 3) Kody Lostroh (Longmont, Colo.) 88.75 points on Chad Berger/Clay Struve/Julie Rosen’s Montego Bay, $1,170; 4) Austin Meier (Kinta, Okla.) 88.5 points on Chad Berger/Clay Struve’s Texas, $780.

ROUND TWO: 1) L.J. Jenkins (Texico, NM) 92 points on Chad Berger/Denny Hawks’ Scaredy Cat, $2,730; 2) Dustin Elliott (North Platte, NE) 91.75 points on Chad Berger/Clay Struve’s Walk the Line, $1,950; 3/4) Brian Canter (Randleman, NC) Frontier Rodeo Company’s Flash, $975; 3/4) Mike White (De Kalb, TX) 89.75 points on Danny Lemmons’ Splat Kat, $975.

BUILT FORD TOUGH CHAMPIONSHIP ROUND: 1) Zack Brown (Santa Fe, TX) 90.75 points on Chad Berger/Clay Struve/Julie Rosen’s Sir Patrick, $2,730; 2) Harve Stewart (Stephenville, TX) 90.5 points on Frontier/Teague/Ron White’s Nervous Waters, $1,950; 3) Guilherme Marchi (Leme, SP, Brazil) 88.25 points on D&H Cattle Co.’s Bad Yeller, $1,170.

OVERALL EVENT STANDINGS: 1) Guilherme Marchi (Leme, SP, Brazil) 259 points, $27,320; 2) Zack Brown (Santa Fe, TX) 179 points, $16,718; 3) Harve Stewart (Stephenville, TX) 178.5 points, $11,334; 4) Adriano Moraes (Cachoeira Paulista, SP, Brazil) 177.5 points, $7,350; 5) Clayton Foltyn (El Campo, TX) 177 points, $5,156; 6) Renato Nunes (Buritama, SP, Brazil) 176.75 points, $3,450.

BUILT FORD TOUGH WORLD STANDINGS: (The PBR World Champion is based on total Built Ford Tough Series points earned throughout the season.)

1) Guilherme Marchi (Leme, SP, Brazil) 8729 points, $191,812; 2) Kody Lostroh (Longmont, Colo.) 5882.25 points, $112,024; 3) Valdiron de Oliveira (Aparecida de Goiania, GO) 5472.75 points, $75,549; 4) J.B. Mauney (Mooresville, NC) 5224 points, $103,531; 5) L.J. Jenkins (Texico, NM) 5081.25 points, $121,006; 6) Travis Briscoe (Edgewood, NM) 4672 points, $226,817; 7) Mike Lee (Decatur, TX) 4442.5 points, $68,456; 8) Ross Coleman (Molalla, Ore.) 4362 points, $46,539; 9) Robson Palermo (Rio Branco, Acre, Brazil) 4237 points, $175,291; 10) Renato Nunes (Buritama, SP, Brazil) 4176 points, $60,426.

About the PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. With approximately 400ours of prime time programming annually PBR ranks among the most prolific sports on air. In addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico

There is no doubt in my mind that Iowa has never experienced Bull Riding like what is about to take place this weekend at the PBR Des Moines Classic.

As I travel around the region spreading the word I commonly hear "ya, there is a bull ride in Des Moines, but they've had it before and it wasn't that great, what's the big deal?".....

Well, Iowa has never had it like this one!

We've had World's Toughest Bulls & Broncs. We've had PCB. We've had NABA, BOA, NFPB, IRA, IPRA, IRCA, PRCA, URA, CPRA, WBF and even a PBR at the State Fair...

however it wasn't a Built Ford Tough Series Event

it was a feeder tour....as they say....

"This ain't no rodeo...it is the one and only PBR"

This one is the real deal worth investing the time and money to go see. I can promise you it is the best family entertainment you can find. I know the Globe Trotters are pretty exciting ...I took both the boys and had a blast....but you just can't explain what this one is like without going. TV coverage is great...but sitting there just does something to you. It sucks you in and you become addicted.

Times are tight. Everyone is being beaten into submission by out of control fuel prices, the fear of not making the house payments and is my job going to be sent overseas.....why in the world would you not take a break from the day to day grind and watch 45 Cowboys go head to head with the rankest bulls in the world? A fortunate few will spur the hair off a 2,000 lb bull, while others will face plant head first in the dirt!

Cancel your plans....pack the truck (or the fuel efficient We~go) and get your tickets to the PBR Des Moines Classic. Over 30 lucky customers won tickets and will be making the trip with us on Friday evening. Look for us in Section 208 & 209.

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Some additional events around the PBR Des Moines Classic;

May 2, 2008

What: Dickies Mobile Experience!
When: 11:00 AM to 5:00 PM
Where: G&L Clothing - 1801 Ingersoll Ave., Des Moines, IA. 50309
Phone: 515-243-7431
The Dickies interactive state-of-the-art mobile trailer is hitting your town! Stop by from 11 AM - 1 PM to win cool prizes by playing cool games! You can play the interactive Dickies Sharp Shooter game where you can test your skills at hunting wild game or the Dickies 500 Racing simulator game! Get a free picture of you dropping the green flag at the Dickies 500 or fighting a 2000lb bull during a PBR event. You can also take the Dickies History IQ Quiz or participate in the Denim Innovation Station or the Arctic Shield Innovation Station! After visiting the Mobile Experience, stop by and check out NASCAR Show Car from 12 PM - 5 PM!
Come join in the fun!

What: Autograph Signing With Daisy Rookie Of The Year Contender and PBR Star Pistol Robinson!
When: 7:00 PM to 7:30 PM
Where: The Daisy BB Gun Booth located on the concourse of the Wells Fargo Arena!
Stop by the Daisy BB Gun booth to meet PBR's 2008 Daisy Rookie of the Year contender Pistol Robinson! Pistol will be signing autographs and posing for pictures. The folks from Daisy will be on hand to answer questions about Daisy Outdoor Products!

What: Nightclub PBR
When: 10:00 PM to 1:30 AM
Where: Ballroom E-H, Embassy Suites On the River
Nightclub PBR
NIGHTCLUB PBR - Official After-Party presented by Copenhagen Bull Riding, SM, with activities from Las Vegas, Jack Daniel's, and Wrangler!
Don't miss any of the action including:
** Las Vegas poker tables - Enter drawing to win tickets to the PBR World Finals in Las Vegas - Sponsored by Las Vegas!
** Wrangler video replays
** PBR trivia games for prizes and much much more!
Come meet some of the PBR Riders!
Admission is free!
Must be 18 years or older.
PBR reminds you to live colorfully and drink responsibly!

May 3, 2008

What: Dickies Mobile Experience & Dura Bullfighter Meet & Greet!
When: 11:00 AM to 5:00 PM
Where: G&L Clothing - 1801 Ingersoll Ave., Des Moines, IA. 50309
Phone: 515-243-7431
The Dickies interactive state-of-the-art mobile trailer is hitting your town! Stop by to win cool prizes playing cool games! Come and meet the Dickies DuraBullfighters for an autograph signing from 11:00 AM - 1:00 PM! Afterwards, stop by and check out the NASCAR show car from 12 PM - 5 PM.

What: Troy-Bilt Sponsored Autograph Signing With PBR Stars Cord McCoy and Kody Lostroh!
When: 11:00 AM to 1:00 PM
Where: Lowe's
3610 8th Street SW
Altoona, Iowa
Phone: (515) 967-9800
Come on out and meet PBR Stars Cord McCoy and Kody Lostroh! Cord and Kody will be signing autograph's and posing for pictures. While at Lowe's, check out the latest in Troy-Bilt outdoor power equipment. Troy-Bilt, the Official Outdoor Power Equipment of the PBR!

What: Team Wrangler Autograph Signing With PBR Stars Guilherme Marchi and Helton Barbosa!
When: 1:00 PM to 2:30 PM
Where: G & L Clothing
1801 Ingersoll Avenue
Des Moines, Iowa 50309
Phone: (515) 243-7431
Stop by and say hello to PBR Stars Guilherme Marchi and Helton Barbosa! Both PBR stars will be signing autograph's and posing for pictures. Guilherme is currently in the #1 position in the Built Ford Tough Series Standings! While at G & L Clothing, check at the latest in Wrangler Western Wear! If you are going to the PBR event, wear what the PBR stars wear; Wrangler jeans and shirts!

What: Autograph Signing With Daisy Rookie Of The Year Contender and PBR Star Pistol Robinson!
When: 6:30 PM to 7:00 PM
Where: The Daisy BB Gun Booth located on the concourse of the Wells Fargo Arena!
Stop by the Daisy BB Gun booth to meet PBR's 2008 Daisy Rookie of the Year contender Pistol Robinson! Pistol will be signing autographs and posing for pictures. The folks from Daisy will be on hand to answer questions about Daisy Outdoor Products!

What: Jack Daniel's Promotion!
When: starts at 10:00 PM
Where: Miss Kitty's - 8800 Swanson Blvd, Clive, IA 50325
Phone: 515-327-1303
Join in the fun with Jack Daniel's for a promotion after the event at Miss Kitty's!
Your friends at Jack Daniel's remind you to please drink responsibly.

What: Nightclub PBR
When: 10:00 PM to 1:30 AM
Where: Ballroom E-H, Embassy Suites On the River
Nightclub PBR
NIGHTCLUB PBR - Official After-Party presented by Copenhagen Bull Riding, SM, with activities from Las Vegas, Jack Daniel's, and Wrangler!
Don't miss any of the action including:
** Las Vegas poker tables - Enter drawing to win tickets to the PBR World Finals in Las Vegas - Sponsored by Las Vegas!
** Wrangler video replays
** PBR trivia games for prizes and much much more!
Come meet some of the PBR Riders!
Admission is free!
Must be 18 years or older.
PBR reminds you to live colorfully and drink responsibly!

Online Videos by Veoh.com www.pbrnow.com www.versus.com

FOR IMMEDIATE RELEASE

NEW YORK (January 6, 2008) - In recent weeks steroid use has taken center stage in the sports world.  As major league baseball players have had to respond to the questions and speculations, so have bull riding athletes.  But it’s not the bull riders who are the target of the rumors – it’s the bulls. 

Whether the bucking bull steroid problem is real or perceived, the Professional Bull Riders, Inc. (PBR) has deemed the issue of such importance that it has developed a PBR Bull Testing Committee which is introducing a Steroid Testing Policy for the 2008 Built Ford Tough Series season. Under the new policy, PBR will test the top performing bull or bulls at various events throughout the season. The first such testing was conducted following the conclusion of the PBR’s VERSUS Invitational event held this weekend at Madison Square Garden in New York City. A stock contractor whose bull is found to have yielded a positive test result will be subject to discipline by the Committee.

While it is unclear to what extent, if any, bulls competing in sanctioned PBR events are being subjected to anabolic steroid treatments, concerns have been raised of late, in large part by PBR member stock contractors themselves, with respect to that very possibility. Those concerns could be residual in nature.  Proponents contend that steroid use was far more prevalent in the past.  Stock contractors have since realized that the serious and detrimental side-effects that steroids had upon their bulls simply out weighed any benefit gained.

In an effort to ensure and maintain the integrity of competition and the health of its bull athletes, PBR and its Bull Testing Committee have partnered with the leading veterinarian in the bucking bull industry, Dr. Gary Warner, DVM. and world renowned veterinary scientist Dr. Walter Hyde, M.S., Ph.D. to create the first ever anabolic steroid bull testing protocol and policy in the history of the sport.  Testing methods will include taking samples of a bull’s blood and urine.

The Bull Testing Committee is comprised of PBR Board Advisors Ty Murray and Cody Lambert, Richard Patterson, co-founder and partner of Spire Capital Partners LLC and Chairman of PBR's Corporate Board, and Matthew A. Rivela, PBR's General Counsel.  In keeping with the belief that PBR's founding cowboys should still drive those decisions which tend to affect the sport of bull riding, the PBR Board of Directors have seen fit to create three advisory committees to that end. In addition to the Bull Testing Committee, there currently also exists a Competition/Rules and Regulations Committee and a Conduct Committee.

For more information on the PBR Steroid Testing policy, please contact Denise M. Abbott at 719 242 2800 ext. 3-381 or dabbott@pbrnow.com.

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FOR IMMEDIATE RELEASE

LAS VEGAS, Nev. (November 4, 2007) - With the crew from "CSI Las Vegas" shooting an episode at today's PBR Built Ford Tough World Finals presented by Wrangler, Justin McBride (Elk City, OK) returned to the scene of the crime of his 2005 PBR World Title victory aboard his "accomplice" Boyd/Floyd/Paradise Farm's Camo to capture his second PBR World Title in three years. Just as he did in 2005, McBride once again sealed the deal for his second PBR World Title in the Built Ford Tough Championship round aboard Camo. This time he covered the bull with a 92.25 -- his fourth ride of 90 or better this week.

It was a week of redemption for McBride after getting bucked on all three of his rides the previous weekend. McBride ended the 2007 Built Ford Tough Series (BFTS) season as its million dollar bonus baby. He finished atop the Built Ford Tough Series Point Standings with 14,820.25 while earning $1,860,321.26

"After the first week I remembered the advice Ty Murray had given me and that was to quit trying not to lose and start riding like I want to win," said McBride. "I put those first three rides from the first week behind me and took it one go-around at a time. I felt like I could break 90 before every ride this week. I paid for my 3,200-acre ranch with my winnings tonight."

McBride is scheduled to have surgery on his left shoulder in early December. He is looking at six to eight months for recovery and rehabilitation after that.

The 2007 PBR Built Ford Tough World Finals, and the winner's share of $225,000, was won by Wiley Petersen (Fort Hall, ID.). Petersen collected 531.25 points besting second place Guilherme Marchi (Leme, SP, Brazil) by 6.75 points. Petersen and Marchi were the only riders to surpass 500 points for the event.

"I drew great bulls and stayed on them throughout the entire event," said Petersen who covered six of the first seven bulls he attempted going into the final short-go. "It's been a tremendous week where everything seemed to go my way."

Thirteen of the season's top 45 riders successfully rode the rankest bucking bulls in today's seventh round, with the top 15 moving into the eighth and final championship round. Only three riders covered their short-go attempts.

Injury Report:

Travis Briscoe (Edgewood, N.M.) - Sustained bruised ribs. Appointment scheduled with hand specialist regarding previous injury. Competing.

Ednei Caminhas - (Presidente Alves, SP, Brazil) - Sustained sprained neck. CT scan performed. Probable for Cincinnati.

Jared Farley (Kempsey, AUS) - Cracked vertebrae. Doubtful for Cincinnati.

Justin McBride (Elk City, Okla.) - Surgery to be scheduled on left shoulder. Will be out 6-8 months.

Record-breaking performance:

Justin McBride and Guilherme Marchi's rides today aboard Boyd/Floyd/Paradise Farm's Camo and Page & Buck's Savage Shaker, respectively, breaks their record for successful rides in a season with 57. They had set the previous record, 56, last night.

Results:

PBR BUILT FORD TOUGH WORLD FINALS RESULTS: SEVENTH ROUND: T1) Jared Farley (Kempsey, AUS) 90.5 on Frontier/Teague/Ron White's Nervous Waters, $17,500; T1) Wiley Petersen (Fort Hall, ID) 90.5 on Robinson/Tedesco/Larry the Cable Guy's Booger Butt, $17,500; T3) Dustin Elliott (North Platte, NE) 90.25 on Chad Berger/Larry Ryken's Walk the Line, $8,750; T3) Ned Cross (Midland, OR) 90.25 on Chad Berger/Clay Struve's Evil Forces, $8,750; 5) McKennon Wimberly (Cool, TX) 89.5 on Big Bend/Flying 5 Rodeo Co.'s Firewater, $5,000.

PBR BUILT FORD TOUGH CHAMPIONSHIP ROUND: 1) J.B. Mauney (Mooresville, N.C.) 92.75 on Chad Berger/Ryken/Larson's Copperhead Slinger, $28,566.67; 2) Justin McBride (Elk City, OK) 92.25 on Boyd/Floyd/Paradise Farms' Camo, $23,566.67; 3) Guilherme Marchi (Leme, SP, Brazil) 90.50 on Page & Buck's Savage Shaker, $18,566.67.

PBR BUILT FORD TOUGH WORLD FINALS EVENT STANDINGS--1) Wiley Petersen (Fort Hall, ID) 531.25, $281,250; 2) Guilherme Marchi (Leme, SP, Brazil) 524.50, $180,417; 3) Kody Lostroh (Longmont, CO) 446, $129,000; 4) J.B. Mauney (Mooresville, NC) 441.75, $109,417; 5) Justin McBride (Elk City, OK) 365, $1,146,567; 6) Brendon Clark (Morpeth, AU) 353.75, $63,667; 7) Robson Palermo (Rio Branco, Acre, Brazil) 350.25, $38,850; 8) Billy Robinson (Galax, VA) 345.5, $35,500; 9) Valdiron de Oliveira (Aparecida de Goiania, GO) 343, $16,000; 10) Matt Bohon (Cole Camp, MO) 268.25, $35,000.

FINAL BUILT FORD TOUGH SERIES POINT STANDINGS: 1) Justin McBride (Elk City, OK) 14,820.25, $1,860,321.26; 2) Guilherme Marchi (Leme, SP, Brazil) 12,751.75, $453,594.96; 3) J.B. Mauney (Mooresville, N.C.) 12,689, $560,635.25; 4) Wiley Petersen (Fort Hall, ID) 10,400.25, $419,172.21; 5) Robson Palermo (Rio Branco, Acre, Brazil) 8,183.75, $211,360.50; 6) Kody Lostroh (Longmont, CO) 8,154, $273,403.62; 7) Matt Bohon (Cole Camp, MO) 7,580.75 & $179,634.38; 8) Sean Willingham (Summerville, GA) 7,016, $157,929.63; 9) Paulo Crimber (Olimpia, SP, BZ) 6,701.5, $111,490,38; 10) Brendon Clark (Morpeth, AU) 6,694.50, $199,697.93.

About PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

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Mike Lee takes a wild ride at the recent PBR event in Mexico. Brutal, painful, tough. Check it out.

The PBR announces exciting opportunity for bull riding fans

PUEBLO, Colo. (August 30, 2007) - The Professional Bull Riders, Inc. (PBR) announces a new and lucrative opportunity to become involved with the PBR’s bovine stars with 2.4 million in prize money. Starting immediately, the PBR will take entries from anyone wanting to purchase a team of five bulls for the 2008 Built Ford Tough Series presented by Wrangler (BFTS) season. A team can be purchased for $50,000 and each investor will own the team rights for an entire year. The new program will be limited to 48 teams. Each team of five bulls will consist of only one bull from the top 48 ranked bulls plus two alternate bulls. 

The new program will pay out $20,000 at each BFTS event to the winning team. The top 20 teams at end of the regular BFTS season will qualify for the elite PBR Built Ford Tough World Finals presented by Wrangler. The winning bull team at the 2008 PBR Finals will walk away with an astonishing $500,000 dollars. 

“We wanted to create a way for someone who doesn’t have $100,000 to buy a top bull to still be involved in the bull business. This is going to give an equal opportunity to everyone -- to create a team and get a chance for a $500,000 payout,” stated Randy Bernard, PBR CEO.

The pay out for the first four places at BFTS events is as follows:

1) $20,000; 2) $15,000; 3) $7,500; 4) $5,000

The PBR will pay out the first ten places at the BFTS World Finals—giving $50,000 to places four through ten. The payout for the first four places is as follows:

1) $500,000; 2) $250,000; 3) $100,000; 4) $50,000;

Stock contractors will receive a percentage of the winnings and will continue to own and manage their own bulls.

The deadline to enter is November 16, 2007. Fans can enter by contacting the PBR’s Event Tours Department at 719.242.2800 ext. 3230.

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

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On stop number 23 of the Built Ford Tough Series, the PBR invades Chihuahua, MX. Watch the worlds best riders and bulls compete across the border.

To launch the video click here.

For more details about the upcoming PBR Event, click here

Event Date: Aug. 24-26, 2007

WHAT:
Chihuahua Challenge, Stop No. 23 on the Professional Bull Riders 2007 Built Ford Tough Series presented by Wrangler.

WHEN:
Friday, Aug 24: 8:00 p.m.
Saturday, Aug 25: 6:50 p.m.
Sunday, Aug 26: 2:00 p.m.

WHERE:
Manuel Bernardo Aguirre Gymnasio
Chihuahua, CHI

Prices*	tickets start at 250 pesos (approximately $22.50 US)
Fan Club Section	No
Other tickets	For Mexico fans: Ticketmaster.com.mx, Liverpool and Mix Up store locations
Number
Ticket Outlet 2	For U.S. Fans
Number	011 (52-55) 5133-6470

TV Times (all times are Eastern):
Sat Aug 25 '07 8:30 PM	CHIHUAHUA CHALLENGE 2007 BUILT FORD TOUGH SERIES PRESENTED BY WRANGLER	Original 2 hours
Sun Aug 26 '07 8:00 PM	CHIHUAHUA CHALLENGE 2007 BUILT FORD TOUGH SERIES PRESENTED BY WRANGLER	Original 2 hours
Sat Oct 6 '07 8:00 PM	CHIHUAHUA CHALLENGE 2007 BUILT FORD TOUGH SERIES PRESENTED BY WRANGLER	Encore 2 hours
Sun Oct 7 '07 8:00 PM	CHIHUAHUA CHALLENGE 2007 BUILT FORD TOUGH SERIES PRESENTED BY WRANGLER	Encore 2 hours

Please note! Room rates and availability are subject to change.

Click here to watch info about PBR returning to VERSUS on Aug 4th.

Cheyenne, Wyo. (July 24, 2007) - The Professional Bull Riders, Inc. (PBR) Cheyenne Frontier Days U.S. Smokeless Tobacco Company Challenger (USSTC) Tour stop kicked off in electrifying style Monday night from Cheyenne, Wyo. Bull riding fans will continue to be captivated by ninety of the world's best bull riders and rankest bulls in the two day competition.

In first go-round action, only two cowboys received two scores. Ross Lewis (Zap, N.D.) has a hold of the early lead with 167.5 points on two bulls. In the long round, Lewis received a score of 79.5 points on Berger/Ryken Bucking Bulls' Turbo and in the short round he scored 88 points on Berger Bucking Bulls' Bad Medicine. Young star, L.J. Jenkins (Texico, N.M.) currently is the only other rider to have two scores with 161.5 points.

All of the thrilling action continues Tuesday at 8 p.m. at Cheyenne's Frontier Park when 45 more bull riders will go head to head with some of the toughest bucking bulls in the industry today.

Cheyenne Frontier Days U.S. Smokeless Tobacco Company Challenger Event Results after Round 1:

FIRST ROUND: 1) Colby Yates (Fort Worth, Texas) 88 points; 2) Jason Bennett (Honeygrove, Texas) 86.5 points, 3) Bryan Richardson (Dallas, Texas) 85.5 points, 4) Dustin Elliott (Chadron, Neb.) 81.5 points, 5) Pistol Robinson (Burleson, Texas) 81.5 points.

SECOND ROUND: 1) Ross Lewis (Zap, N.D.) 88 points; 2) L.J. Jenkins (Texico,N.M.) 85.5 points.

FINAL RESULTS: 1) Ross Lewis (Zap, N.D.) 167.5 points; 2) L.J. Jenkins (Texico, N.M.) 161.5 points.

The U.S. Smokeless Tobacco Company Challenger Tour, Enterprise Rent-A-Car Tour and the Discovery Tour offer upcoming bull riders the opportunity to compete in PBR sanctioned events, while earning money to qualify for the PBR's elite Built Ford Tough World Finals presented by Wrangler.

About PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

For additional information on the Professional Bull Riders, Inc., please visit http://www.pbrnow.com/ or call 719.242.2800.

FOR IMMEDIATE RELEASE

COLORADO SPRINGS, Colo. (July 16, 2007) - The Professional Bull Riders, Inc. (PBR) plans to stir up the city of Tulsa July 20th thru the 22nd by featuring the most electrifying man versus beast competition with the Express PBR Classic presented by Creek Nation Casino.  Stop No. 22 on the elite Built Ford Tough Series presented by Wrangler (BFTS) will stage the top 45 bull riders in the world against the finest bull athletes in the business. The Tulsa Convention Center hosts the event Friday, July 20 at 7:30 p.m., Saturday, July 21 at 6:50 p.m., and Sunday, July 22nd at 2 p.m.

Fans can expect to see current BFTS point leader and 2005 PBR World Champion Justin McBride (Elk City, Okla.) as he continues to make 2007 his strongest season since starting his PBR career in 1999. So far this season, McBride has won seven BFTS events and more than $419,822 in PBR bucks, which added to his career winnings, qualified him as the highest earning cowboy of all time with over $3.4 million. This season, his closest contender is 2006 Daisy Rookie of the Year J.B. Mauney (Mooresville, N.C.) who has three event wins to his credit and over an astounding $405,196.

Other competitors expected to thrill Tulsa bull riding fans are PBR's one and only three-time World Champion, Adriano Moraes (Cachoeira Paulista, Sao Paulo, Brazil), two-time PBR World Champion Chris Shivers (Jonesville, La.), and 2004 PBR World Champion Mike Lee (Decatur, Texas).

The format consists of four rounds of competition.  The first three rounds feature the same 45 qualified riders randomly matched against the sport's rankest bulls.  The top 15 riders based upon their total cumulative score after the three rounds qualify for a final decisive round of action, which takes place at the conclusion of the third performance on Sunday, July 22nd.

The rider with the highest scor