From the CBR PRESS RELEASE>
FORT WORTH, TEXAS (November 22, 2011) – Championship Bull Riding, Inc. (CBR) proudly announces the return of the Cinch CBR World Championships with two performances in Cheyenne, Wyoming on July 23rd and 24th, 2012 as part of the legendary 116th Annual Cheyenne Frontier Days™ (CFD).
The journey to the 2012 CBR World Championship Title will be - “The Road to Cheyenne”. This gives CBR an opportunity to promote the Cheyenne Frontier Days™ festival throughout the 2012 season at both live events and during broadcasts on FOX Sports Network.
After the 2009 season, CBR implemented a Rider Bonus Program and opted for a more concise ending to the annual series by hosting a Tour Finale instead of a World Championship event. “We wanted to offer a larger earning opportunity to our riders. Those who consistently compete on the CINCH CBR Tour and in the developmental CBR Horizon Series events, now have an opportunity to earn substantial year-end bonus money, with the CBR World Champion taking home a $100,000 bonus”, stated Wes Bruce, CBR CEO.
In 2011, CBR teamed up with Cheyenne Frontier Days™ and, for the first time in history, the CINCH Tour held two exciting performances on the legendary dirt at Frontier Park. “Discussions about the return of our World Championships to a venue like Cheyenne actually began before we hosted the first CBR performance there this past July,” stated Bruce, “We are very pleased to continue our relationship with the great folks at CFD and are now even more excited to return with a World Championship event.”
Additionally, this year’s CBR event from Cheyenne, along with all of the 2012 CINCH Tour events, will be broadcast on FOX Sports Network (FSN). CBR begins airing prime time in May 2012 on Sunday nights and will reach more television households on FSN than any other regular season rodeo or bull riding programming on television today.
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